Video for The Wall Street Journal & Vanity Fair and more
Here are some of my favorite videos I’ve created.
WSJ: Dow Cow
“You may be familiar with what the Dow Jones Industrial Average looks like. But what does it sound like?” -What 123 Years of the Dow Jones Industrial Average Sound Like
I spent a month working on this animated video, which was a part of a larger editorial package celebrating 130 years of WSJ; the stories were largely historical but I was tasked to help create the piece that would speak to how WSJ hopes to shape storytelling in the future. Our Research and Development (R&D) engineer digitally composed a song based off the Dow Jones Industrial Average’s annual fluctuations. I illustrated and animated “Dow Cow” to visualize the data. The video-game animation style features a cow navigating a world of obstacles while the background flips to monochrome every time we hit a year with a recession.
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Click here to watch the full video on mobile.
Click here to watch the full video on desktop.
WSJ: AI Personality Predictions
“We asked guests at WSJ's Future of Everything Festival to guess how artificial intelligence would describe them, based on an IBM Watson AI program that analyzed their published essays, speeches, interviews and song lyrics. Then we showed them the results.” -What Happens When AI Tries to Predict Your Personality?
I used artificial intelligence to try to predict the individual personalities of the Future Of Everything Festival’s most notable guests, such as Jonathan Van Ness, Antoni Porowski, and Imogen Heap. I wrote questions for the interview subjects based off AI profiles collected by WSJ’s R&D team. I conducted most of the interviews and then took the edited footage and repurposed it for Instagram Stories. I also created original graphics for the social video.
Click here to watch the full video on mobile.
Click here to watch the full video on desktop (does not have animations).
Under the Desk News: Election Night Pizza Party LIVE
“What if @UnderTheDeskNews hosted a gen Z and millennial oriented election night special that was designed to hold our fear and/or relief with kindness instead of just anxiety? It would be Pee Wee's Playhouse meets news network in your high school civics classroom - a chance to remind everyone that we can still find some joy in the electoral system, no matter how terrifying it will get.” -Under the Desk News: Election Night Pizza Party LIVE
I was hired on as the lead social strategist to create promotional and in-show clips for Under the Desk News/V Spehar (3.2M), Chi Ossé, Chris Valenti (2.8M), Nimay Ndolo (2.4M) and more. I created concepts, shot and edited them, and was on-set working with the ~15 hosts and guests that appeared on the seven hour live show. On TikTok, one of the clips that I directed got over 1M views in two hours and the live show received ~5M likes.
VF: Vanities Covers
The monthly Vanity Fair Vanities cover profiles the youngest, buzziest talent taking Hollywood by a storm. Through exclusive BTS video, the brand’s website and social media audience get to see all the looks and moments from the star’s shoot.
I’ve edited the BTS video for several of these covers, with stars ranging from Stephanie Hsu (Everything Everywhere All At Once), Thuso Mbedu (Woman King), Noah Centineo (To All The Boys I’ve Ever Loved) and others.
WSJ: Living on $45K in the U.S.
“How far does the average entry-level salary go? It depends a lot on where you live.” -Starting Out
For this social video, I asked three young workers from all across the U.S. to film a day in each of their lives. Each subject filmed their commute, home, and what their typical Friday night looks like in each of their cities. It was the first video produced using only user-generated content at the Wall Street Journal. I also designed the animations for the video.
VF: Oscars Party
“For more than 25 years, Vanity Fair has invited Oscar winners and nominees to mix with Hollywood’s most dynamic stars for an intimate celebration immediately following the Academy Awards. It’s the must-attend destination for the industry’s top talent.” -Watch the Vanity Fair Oscar Party 2023 Livestream
Leading up to the event, TikTok’s #Oscars page was almost entirely filled with Vanity Fair videos, which I led the strategy for.
I was also an on-site producer who helped to live-edit assets for the livestream as well as our social media platforms. On TikTok alone, we garnered 31.5M views. I also produced and directed creative for our pre-Oscars live tape, which can be seen interstitially in Vanity Fair’s YouTube live.
Links:
YouTube Live
TikTok Live: Pedro Pascal
TikTok Live: Paul Mescal
VF: Fan Theories
What do fans think is going to happen next season? More importantly, how does the cast feel about their theories?
For this series, we asked the stars of White Lotus (Haley Lu Richardson), Yellowjackets, and You (Penn Badgley) and more to read and respond to a few of the internet’s theories. I produced and wrote the creative (selecting the theories, providing follow up questions) for this series.
Links:
White Lotus
Yellowjackets
You
WSJ: How Many Americans Can Work From Home?
“The government says less than 10% of employees have a flexible workplace, but experts say the data haven’t kept up with the trend. Here’s a look at the numbers.” -As Businesses Shut, How Many U.S. Workers Can Work From Home?
I animated pre-existing static charts to better tell this visually-driven story for our audience off-platform. I created the illustrations for this video.
WSJ: How Are Hearing Aids Getting Smarter?
“Medical devices and consumer electronics are converging to create a new generation of hearing aids.” -Hearing Aids Are Getting Smarter
I used pre-existing audio samples to create a waveform-driven video to visualize how hearing aids have improved from 1992 to 2019. I created the illustrations for this video.